Dear App Developers,

You’ve killed an app I loved, and I am not happy about it. I understand there can be any number of underlying factors as to why an app is left to die. In my experience, however, most of them are bullshit.

If you decide to enter the tawdry world of app development, you know what you’re getting into. Don't pretend you don't. You conceptualize, design, build, and market your gorgeous, hopefully useful, beta-tested gem, then release it to much fanfare.

After the initial whiz-bang wears off, you see your cash flow diminish because it really wasn’t finished but you had to release it since your wicked-awesome web site said you would. You took the first pile of dough you made and paid off your 2009 Audi and the the guy who did your graphics because he’s moving back to Uzbekistan.

Adding insult to injury, you leave your app to languish in the app store to grow stale like a loaf of 9-grain bread. Your Twitter account tells people that some awesome updates and bug-fixes may be coming after the first of the year.

Or maybe you’re the diamond-in-the-rough that Wal•mart Google thinks is the next killer app (or just doesn’t like the competition) and offers to buy you out for $6.8 billion dollars. You post a nice blog entry on your web site that you’ll no longer be able to continue developing your app, tell everyone how sorry you are and thank them for supporting you, but this opportunity is super-exciting and is going to be way better than trying to sell apps to you lowly peasants.

Insincere. Save it. Congrats, you're a jackass.

Sincerely,
Overtrusting customer